# An Owner needs to know to build a profitable business

## What is Really anOperating Profit Margin(Definition):

The operating profit margin also defines the name of operating income margin. Operating margin and return on sales is the ratio between operating revenues, which is operating profits. That divided by net sales and is generally presented as a percentage. The net benefit measures the profitability of the companies after considering all the costs.

The net profit as a percentage of sales revenue is also named the return on Sales (ROS). Operating margin is an indicator of profitability. The operating margin repeatedly utilized to contrast the profitability of companies and industries of different sizes. Significantly, operating margin does not take into account the capital that used to generate the operating income margin. This ratio analyzes the ability of a company to produce operating margin. This allows the employer to make informed decisions.

Margins are some of the most popular and easy to estimate financial ratios. Here, we will analyze the operating profit ratio formula. We will also analyze the possible ways to interpret. Use an indicator that known as operating margin. This ratio analyzes the ability of a company to produce profits, before taxes, interest or extraordinary expenses. All the costs of the business not exclusively the direct costs. It is, as does the ratio of profitability over sales.

## How to calculate operating margin (Breaking Down):

You can calculate the operating profit margin easily on the internet. Just input“operating margin calculator” and search. You will find few good sites which will help you calculate your operating margin. Otherwise, you can do it manually. The operating margin calculated by dividing the operating result (Ro) by the total amount of sales. The ratio expressed as a percentage can also multiply this value. The operating result obtained by subtracting from the sales amount the operating cost. That comprises the cost of the merchandise sold. The general and administrative sales cost as well as the value of the depreciation of the assets and the amortization.

Alternatively, we can define Operating Margin= Operating income/ Net Sales.

How it works, let us assume that Carlos has a furniture store. During the first period, it invoices \$ 100,000. Its operating costs amount to \$ 60,000. The operating margin of the exercise is, then, equal to 0.4 or 40%. This means that for every peso you sell, you earn 40 cents.

Encouraged by the success of the business he decides to incorporate a delivery van. That he plans to finance with a bank loan. If we assume that during the period, he will pay \$ 12,000 in return of capital to the bank. Depreciation and salary of the driver, we can see that his Mo goes down to 28%. To maintain the initial return on sales you must either increase sales using the home delivery service as a marketing element or reduce your other operating costs.

## Uses of ‘Operating Margin’:

The commercial margin itself does not contribute much. So that you can study its evolution over time and have comparable data. You need to find a simple indicator. Therefore, what is usually taken as a reference is a percentage. There are two possibilities. Calculate the percentage of margin on purchases or calculate the percentage of margin on sales.

## Percentage of margin on purchases:

It is a very used data in the distribution sector. In this mode, the margin percentage of the purchase price is calculated. For example, if a product purchased for 100 and sold for 150 the margins are 50 and the margin on purchases of 50%. That is the purchase price constitutes almost the entire cost of the product. In other activities, this ratio makes less sense.

% Margin on purchases = Commercial margin / Purchase price

## Percentage of margin on sales:

It is a data used in all sectors. This time, the margin compared to the sale price of the product. If we go back to the previous example of the product bought for 100 and sold for 150. Assuming there are no more costs, the margin is 50 and the margin over sales is 30%.

% Margin on sales = Commercial margin / Sale price

Actually, it does not matter too much which of those two percentages is used. That matter is the coherence in its use. We have seen before that a 50% margin on purchases margin was the same as a 30% margin on sales margin. That is why it is so important not to confuse the terms.

## How to use the indicator?:

There are mainly two uses when tracking the margin percentage. The first is an internal control. The second is the comparison with competitors.

## Internal control:

The commercial margin is because its evolution directly affects the results of the company. It is not the only element since you can also work on the expenses. It is fundamental. The expenses can reduce only to a certain extent. Compensating a too strong reduction of the margin could be impossible. The commercial margin can affect in two ways. If the costs go up and the company does not have the possibility of increasing the sale price in the same proportion, the commercial margin will fall. The company has no chance to pass on this decline negotiating with suppliers. The commercial margin will also fall.

## Limitations of ‘Operating Margin’:

Operating margin has some limitation, which we should know. The first limitation is operating margin estimate do not report on the investment capital. All ratios used in same methods. Operating margin ought to use to evaluate different companies when they work in the same manufacturing. Some companies suppose to have different trade center. That may often have very big different business ideas. The different trade center may have different operating margins. With the comparison of companies, operating margins are worthless.

## Margin in the service sector:

Before ending this article, it is interesting to stop for a moment about the concept of commercial operating margin in the service sector. As we have seen before, the margin concept is perfect for manufacturing or distribution activities. It can be more complicated to apply in the service sector. The difficulty comes from that most of the time. It is very difficult to associate an exact cost with a service. However, there are companies that are able to do so. Consequently, they follow a commercial margin.

A consultant usually associates working hours with each project. Therefore, at the end of it is able to know exactly how much the service cost. Just add the cost of personnel associated with the dedication of each person involved. A car workshop usually knows how much time a mechanic has spent on each repair order. Therefore, he is also able to know the total cost of a repair, both in labor and in parts. These are just two examples in reality in many companies in the service sector you can calculate precisely a trade margin. At least estimate it accurately. In other cases, it is much more difficult. I am hoping by now; you should have a good grip on what is a good operating margin.

Despite the apparent simplicity, this ratio can offer a lot of information for control and decision-making. Your basic estimate is not complicated. But, if you want to implement it into your daily administrative routine, considers having the help of your accountant or financial advisor. Operating margin is about that people learn well to invest, to operate in the markets and operating efficiency, to preserve their capital, to know perfectly what rather risk each market. If you want to learn about operating margin vs profit margin here is another article on this.

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